Throwing the New Storm IDentity

The IDentity is available today. Pick yours up from your local VIP Pro Shop this week before it sells out ⚡️

The Genesis of IDentity: Where Belmo Meets Storm

What happens when you combine the genius of Jason Belmonte with the ball-making expertise of Storm? You get the IDentity, a ball designed to capture the essence of both. For years, Belmo has wowed fans with his signature shot shape: that beautiful length through the middle of the lane, followed by an explosive angle down lane. The IDentity aims to bottle that magic and deliver it to bowlers everywhere.

The Shot Shape – Jason Belmonte’s Identity

Think of Belmo’s game, and you picture effortless length and an aggressive move at the back end. The IDentity is engineered to replicate this. It’s all about creating that eye-catching angle and maximizing pin carry, allowing bowlers to confidently attack the lane from the left side. Want to see what this looks like in action?

IDentity Performance: Confidence on the Lanes

Belmo himself describes the IDentity as a throwback to his “old self,” a ball that inspires the same confidence he felt early in his career. It’s about knowing that when the ball hits the 1-3 pocket with the right angle, nothing will be left standing. Can you imagine having that kind of unwavering belief in your equipment?

Technical Breakdown: The Numbers Behind the Magic

Okay, let’s get a little technical. Here are the key numbers that define the IDentity:

• RG: 2.51
• Differential: 0.055
• PSA: 0.011

That last number, the PSA of 0.011, is particularly important. It’s what prevents the ball from hooking too early, allowing it to maintain energy for a powerful backend reaction.

The Core: ID™ A.I. Core

At the heart of the IDentity lies the ID™ A.I. Core. This asymmetric core is designed to provide exceptional power and consistency, ensuring that you get the same reliable performance on every shot.

REX Pearl Reactive Coverstock

The coverstock is just as crucial as the core, and for the IDentity, Storm chose the REX Pearl Reactive. This coverstock is special because it’s weak enough to glide through the front part of the lane, yet aggressive enough to respond powerfully down lane. It’s a combination that creates the ideal balance of length and backend hook.

It’s easy to think that any great coverstock will work well on any ball. The reality is that coverstocks need to be tested with a weight block to get the correct reaction.

Striking Clean: Pin Action and Consistency

One of the most impressive things about the IDentity is its ability to create clean strikes, even when you don’t hit your target perfectly. The ball seems to guide the pins into each other, resulting in better carry and fewer frustrating leaves. Belmo’s ideal strike is a “10 back clean deck,” and the IDentity consistently delivers that satisfying result.

A Sensory Experience: Look and Scent

The IDentity isn’t just about performance; it’s also a treat for the senses. The color scheme is a striking combination of teal (a classic Storm color), black (Belmo’s personal favorite), and a vibrant red/orange/pink. And the scent? A strong, delicious cherry that will make your car smell amazing.

Honest Endorsement: Belmo’s Genuine Passion

In a world of endorsements, Belmo is known for his honesty. He’s not afraid to say when he doesn’t like a ball, but with the IDentity, his enthusiasm is clear. He genuinely loves this ball and is excited for bowlers to experience its consistent performance for themselves.

Sneaker Drop Release: A Unique Approach

Storm is shaking things up with the IDentity’s release. Inspired by the hype of sneaker culture, they’re dropping this ball in a limited-edition style. On April 2nd, the IDentity will be available at VIP Pro Shops. But here’s the catch: once it sells out, it’s gone for good.

Exclusivity and Urgency

If you want to get your hands on the IDentity, you need to act fast. Visit your local VIP Pro Shop on April 2nd and be one of the first to experience this revolutionary ball. Don’t wait, or you might miss out! Find a VIP Pro Shop near you.

The Grand Finale: Belmo’s Strike Streak

During the video shoot, Belmo unleashed an impressive strike streak, showcasing his faith in the IDentity’s ability to perform under pressure. It’s a testament to the ball’s consistency and its ability to deliver the desired shot shape time and time again.

Final Thoughts and Call to Action

The Storm IDentity is more than just a bowling ball; it’s a statement. It’s a fusion of Jason Belmonte’s iconic style and Storm’s innovative technology, resulting in a ball that delivers exceptional performance and inspires unwavering confidence. So, are you ready to experience the IDentity for yourself? Head to your local VIP Pro Shop on April 2nd and grab one before they’re gone. And if you happen to be playing against Belmo, please, don’t beat him with his own ball!

Thank you for your continued support. I hope to see you all on the lanes soon.